Solution Branding

Just read a fantastic article by Joel Rubinson on where company branding is going.  People aren’t into special “features,” they want “solutions.”  It’s a double bonus when your solution can be attached to a cause.  For example, people stand for real beauty when they buy a bar of Dove soap.

This has been further inspiration to where my churchis going.  We’re going further and further from “selling” seeker sensitivity as our feature.  Instead we are becoming a church that Serves the World with the World.  If people want to stand for that, they’ll want to come along for the ride.