How do you feel when I use this combination of words: Church Marketing.
I almost lost my dinner the first time I tried to stomach it, but then I was swayed to the other side.
In planting Lakepoint Church, a mentor asked me, “How many people are in Muskego, the city you are trying to reach?”
“26,000.” I had done my homework.
“How many have joined your ‘Launch Team,’ to start the church?”
“If those 60 were to do a really great job telling their friends about Jesus, and the church, and everything else, how many do you think they’d each reach? Maybe 10?”
“That would be awesome!” I thought. But I should have seen myself getting backed into a corner.
“That’s 660 people. What are you going to do to let the other 25,340 people know that there’s a church for them where they can find God?”
I didn’t have an answer. Continue reading